OCEAN SPRAY

Brand Development

Packaging

  • DID YOU KNOW?

    Ocean Spray selects its best berries by bouncing them.

  • THE CHALLENGE

    Define Ocean Spray as the juice authority in single-serve without alienating the parent brand.

  • WHAT WE DID

    Reinterpreted base brand equities to entice the single-serve user, while linking back to the base brand.

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